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How it works

A startup founder or marketing manager can go from “I want branded popcorn at this event” to a paid, designed, trackable campaign in one sitting. Here's everything that happens.

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How Popcornture works

Four steps from snack to sign-up.

You handle the brand. We handle the printing, the packing and the people. Nobody needs to WhatsApp anybody.

  1. 01

    Sponsor the popcorn

    Choose your event and how many attendees you want to reach — from a 250-pack meetup drop to every hand at a 5,000-person conference.

    Packs to sponsor

    1,000

    attendees with your brand in their hands

    2505001,0002,5005,000
    Total campaign cost₦1,343,750

  2. 02

    Brand the experience

    Upload your logo, pick your colours, add a tagline and preview your Popcornture sticker live. No designer needed — the template does the hard part.

    Brand colour

    Tagline

    Learn anything. Anywhere.

    Call to action

    Scan for a free course

    QR code added automatically

    Brightboard sticker (fictional example)BrightboardLearn anything. Anywhere.POWERED BY POPCORNTUREScan for a free coursebrightboard.example

  3. 03

    We distribute

    Popcornture prints, packs and hands out your branded popcorn at the event, at the moments people actually stop: arrivals, breaks and lunch queues.

    Attendees listen intently in a conference hall

    Main hall · 12:40pm

    Lunch queue drop

    980

    of 1,000 handed out

  4. 04

    You collect the leads

    Attendees scan the QR code, meet your startup on a page in your brand, and choose to share their details with you. You watch it happen in your dashboard.

    Leads · live

    986

    people chose to hear from you

    • CChiamaka O. connected2:14pm
    • TTunde A. connected2:13pm
    • HHalima B. connected2:11pm
    • EEmeka N. connected2:09pm
    • ZZainab I. connected2:08pm
Create a campaign

Most sponsors finish booking in under ten minutes.

The timeline

What happens after you book.

  1. Today

    Book, brand and approve

    Pick your event and quantity, design your sticker, approve the artwork and pay securely with Paystack.

  2. Minutes later

    Your campaign goes live

    Your dashboard opens, your QR code is activated and your page is ready. Scan it yourself to see what attendees will see.

  3. 5+ days before

    We print and pack

    Stickers are printed from your approved artwork — never re-typed — and applied to every pack.

  4. Event day

    Popcorn in every hand

    Our team hands out packs at arrivals, breaks and lunch queues, when people are actually looking for something.

  5. During the event

    Leads arrive live

    Every scan and sign-up shows up in your dashboard in real time. Share it with your team on the floor.

  6. After

    Follow up while it's warm

    Export your leads, see when and where people engaged, and start conversations the same evening.

Included

Everything in every campaign.

Your price per pack covers the popcorn, the sticker printing, distribution on the day and the platform.

Fresh popcorn in the standard Popcornture pack

Your vertical sticker, printed and applied to every pack

A unique QR code that belongs to your campaign alone

A fast, branded page attendees land on after scanning

A lead form with consent built in — name, email, phone

Distribution by our team at the moments that matter

A live dashboard: scans, visits, leads and conversion

CSV and Excel export, ready for your CRM

Questions

Good to know.

How far ahead do I need to book?
At least 5 days before your event, so there's time to print and pack. Earlier is better for big quantities or busy conference seasons.
What if Popcornture isn't already going to my event?
Tell us the event when you book. Our team confirms access with the organiser before anything is printed, and contacts you straight away if something needs to change.
Do I need a designer?
No. Our sticker template is built for printing: you choose colours, upload a logo and write a line or two. The layout, the QR code and the print file are handled for you.
Can I change the artwork after approving it?
Before you pay, yes — editing simply asks you to approve again. After payment, our team can prepare a revision if something must change, and you approve it from your dashboard.
Who owns the leads?
You do. Leads are collected on your behalf, with consent that names your company. No other sponsor can ever see them, and we never sell or reuse them.
How do attendees' privacy rights work?
Every attendee sees who receives their details and why, ticks a consent box, and can ask for their data to be removed at any time. We keep a record of each consent for you.
Which cities do you cover?
Lagos and Abuja most weeks, and Port Harcourt, Ibadan, Enugu, Benin City on request.

Ready when your event is.

Book in minutes. We'll take it from printing to the last pack.

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